How to get commercial cleaning clients on TikTok
TikTok has become a mighty marketing tool for businesses, including commercial cleaning services. Its millions of users and engaging video format make it a unique opportunity to connect with potential clients and grow the business. Get new commercial cleaning clients with TikTok ads.
Why TikTok for Commercial Cleaning?
The reason for TikTok's popularity is the reach and demographics, which are changing every day. From being an application used by teenagers, 40% of TikTok users are aged 40 and above. That means you get to reach a valuable demographic, which might have decision-makers for commercial cleaning services.
In addition, TikTok users are active and ready to engage with brands. Many users search for new brands and products on the platform, and a majority of them have bought something after seeing an ad for a product or service on TikTok. With TikTok, you can promote your services in a fun, entertaining way to break through the noise of traditional advertising. You can attract potential clients without appearing too sales-y by creating entertaining and informative content.
Leveraging TikTok Ads for Client Acquisition
Here are several strategies to make the most of TikTok ads for your commercial cleaning business:
Showcase the Benefits: Capture viewers' attention by immediately highlighting the advantages of your commercial cleaning services. Whether it's improved hygiene, a more productive work environment, or a sparkling clean image, focus on the benefits that resonate with your target audience.
Be Authentic and Real: Users on TikTok tend to like authentic content. Use real people from your cleaning business to show your audience what the real deal is. Avoid the salesy ads with over polish; instead, display the human aspect of your business.
Utilize Trending Topics: Keep abreast of trending topics and hashtags on TikTok to ensure that your content is relevant and timely. Engage in cleaning-related trends or create your own challenges to engage users and increase brand awareness.
Engage and Entertain: Incorporate humor, wonderful graphics, and catchy soundtracks to your videos so that users pay attention. You surely don't want to produce a very boring video that will be scrolled through.
Behind the Scenes: Share videos of the action done by your team; show people how you clean and demonstrate the quality of your work.
Address Pain Points: Create content that addresses common concerns or challenges that potential clients face, such as maintaining a clean and healthy workspace.
Creating Effective TikTok Ad Campaigns
To maximize your results on TikTok, consider these essential elements:
In-Feed Ads: They appear in the "For You" feeds of users and provide a good platform to showcase your services through creative videos. Make your videos short and visually attractive to grab attention rapidly.
Brand Takeovers: These ads enable you to take over the user's screen for a few seconds when they open the app, providing maximum visibility. Use this format to make a bold statement about your business and leave a lasting impression.
Top View Ads: Your video will appear at the top of users' "For You" page for greater reach and engagement. The longer your video run time, the more opportunity you have to share your brand story and connect with prospective clients.
Branded Hashtag Challenges: Develop a branded hashtag challenge associated with cleaning or your services. This can create more brand awareness and increase engagement with your target audience.
Branded Effects: Create stickers and filters for TikTokers to use on their videos to deepen the brand identity, as the content is created on TikTok, where users share videos utilizing these effects.
Use the Special Ad Category toggle during setting up your TikTok advertisement, since franchise provision is also considered a source of employment.
Controlling Expectations and Optimization
Be clear that overnight success does not work on TikTok. Building up a following requires time, quality content creation, and ad optimization. Wait, then be productive with good quality content to hit your target audience's needs. Cleaning in Motion posits that a monthly spend of $1,500 through advertising on TikTok can produce 30 to 55 leads. Assuming a great conversion rate, this results in several new franchisees per month. Don't forget to pre-qualify your leads so you are targeting the best likely leads. You also have to claim and optimize your online profiles to find more clients. In most cases, commercial cleaning companies don't have many profiles on social media. They also often don't utilize all the key online listings like Yelp or creating a listing with the Better Business Bureau.
For commercial cleaning firms that want to increase their internet presence, yet another area would be social media marketing to appeal to the most suitable customers. Since it is usually time-consuming, one can look for facility managers and business owners on LinkedIn sites. Posting regularly as well as active engagement will allow your brand to become more deeply rooted and can bring potential customers closer. One can also tap into digital marketing like Sparkly Maid Miami.
If the management of a TikTok ad campaign seems overwhelming, then seek professional help from marketing experts. Torres Digital Marketing Chicago, will help you produce content that will stick to the client's head and capture the attention of your target audience.
TikTok Drives Growth
Commercial cleaning businesses can find a wide range of opportunities on TikTok for networking with prospective clients and growth. By implementing the strategies, you can harness the power of TikTok ads to acquire new customers and elevate your brand. With its engaging format and vast reach, TikTok can be a valuable asset in your marketing arsenal. Don't hesitate to explore this dynamic platform and unlock its potential for your business. Like Torres Digital Marketing Chicago, other companies can help you with marketing needs.
With consistent effort and creative content, you can turn TikTok into a lead-generating machine for your commercial cleaning business. And as Sparkly Maid Miami would attest, a strong online presence combined with targeted digital marketing efforts can pave the way for sustained success in the competitive cleaning industry.
